Filed under: Uncategorized
NikeID is the component of Nike’s website where you can design your own shoes with different colors and fabrics, and then top it off by customizing them.
I am really interested in NikeID as part of Nike’s brand. I know that jeffstaple has some opinions on NikeID.
I agree with him for the most part. Most people are not designers and do not really have an eye for what looks good. The other thing about NikeID is that once people find out that the shoes you are wearing are essentially 1 of 1, they are less intrigued. When I wear mine people want to know where they can get a pair, when I tell them my wife designed them, they are kind of bummed they can’t go get a pair for themselves. They could if they went on to NikeID, but a majority of people don’t want to put that much work into their shoes.
My wife got me a pair of Nike Airmax’s from NikeID for Christmas 2 years back. Clearly she had no problem with the design aspect.
My wife also customized them. She thinks I have a problem.
But what I wonder about is this: Why would a brand allow customers to design the product? Where is the quality control? Why allow people to create ugly product that represents your company?
-Justin Weeks-
Just picked up these bad boys from Spectrum Graphics
I really like them and I can’t stop looking at them
-Justin Weeks-
Filed under: Uncategorized
Sony does it again.
Seriously, this is one reason why I love advertising.
-Justin Weeks-
Filed under: branding
This is perfect timing.
The other day I was looking at all my New Era hats trying to figure out which one to wear and reflecting back on all my New Era hats throughout the years. When I was younger I would love to buy official team caps of whatever my favorite team was at that moment, usually Detroit and for some reason, Baltimore. New Era used to only sell the official team hats, exactly as the pros wore. That has all changed.
a small sampling of my New Eras
Within the past 5 years or so the New Era brand has really taken off, selling hats in many different designs, not just the official MLB team hats. Not only do they have the MLB account, they often collaborate with small brands to produce interesting, small run versions of their 59/50 hats.
As I thought about this I wondered why there are not more articles out there about New Era’s successful growth. The next day I ran into This article. I wish it was more in depth, but it is a good start.
-Justin Weeks-
Filed under: Uncategorized
My new place to study! The JW Marriot downtown Grand Rapids, MI 
The view above my head 
I feel so inspired while being here. The views, the decor, the architecture really gets the creative juices flowing
.-Justin Weeks-
Since I love funk and soul from the late 60’s/ early 70’s , Adidas, and everything Detroit I decided to pick up the recent Adidas X Motown Collaboration.
Superstar
The shoes have some very nice details. Black nylon with black patent leather stripes and heel tab. Aluminum colored laces and sole trim contrast nicely. Adidas was pretty liberal with the Motown logo.
My favorite feature of the shoe is the fat rubber Motown logo on the tongue.
Adidas X Motown Jacket.
The jacket also features the Tamla Records logo embroidered on the bottom of the jacket.
Complaints: I wish Adidas would have included more of the Motown subsidiary labels in this collaboration. It would have been nice to see the lining of the jacket contain the logo’s of all 20 of the subsidiary labels. Advertising campaign; I will discuss the advertising campaign used for this collaboration in my next post. Once again, it will not be favorable for Adidas.
Justin Weeks
